Painting Dresses On Purpose and With Purpose

Posted on February 14, 2020 by Heidi Schwartz

Good morning, it’s Katie here! I’m currently sitting in the studio, thinking about food… as usual. Ha ha. And I just have to say, don’t you hate it when you accidentally spill a drink or drop food on your clothes, and you know it’s not coming out? Me too!

Now, imagine that, instead of food or drink, you’ve spilled paint on yourself… And it’s intentional… Aanndd you’re wearing a designer dress.

W H A T ?! Who would do such a thing? Well, folks, I can confidently say that Heidi Schwartz would, and *fun fact* she does!

In addition to bringing life and vibrancy to blank canvases, Heidi brilliantly improvises an entirely new, abstract piece onto designer dresses; we’re talking brands that you normally wouldn’t even dare to ruffle! 

These new creations are called Paint Dresses, and you can check them out here:









Colorful, creative, and classy These dresses offer an innovative spin on an already elegant design. Heidi has named each dress after a different country, as a reflection and inspiration from all of the places she’s travelled and the people she’s met during her artistic endeavors. My personal, totally unbiased favorites are “Aland Islands” and “Spain,” which have different vibes but are, nonetheless, beautiful. 

Each dress has character and its own “personality,” if you will. Because every one is created during a different event, they each capture the essence of the environment in which they were created. While I haven’t personally seen the process of it all, I feel like watching these dresses seemingly become “destroyed” in person would be shocking. (See a reenactment of my face via old-school emoticon :-O) I mean, I am a painter as well, so I understand that getting paint on clothing is inevitable... BUT there’s a huge difference between getting paint on an old t-shirt and sweatpants versus a Calvin Klein Chiffon Button-Sleeved Dress. You know? But that’s the genius of it all, and I don’t know about y’all, but I am Here. For. It!!!

If you’d like to learn a little more about the Paint Dresses and watch a fun visual, check out the following video and let us know YOUR favorite Paint Dress!

As always, thanks for reading!


Katie a.k.a. Intern To (And no, the ‘To’ is not a typo ;)